Monthly gift welcome email template

A thank-you for a new monthly donor that shows what regular gifts pay for.

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From: Northwind <[email protected]>
Subject: Your monthly gift to Hollowbrook Food Bank is set up
Preview text: £15.00 a month, starting 2 November 2026. Here is the work regular gifts pay for.

Preview of the Monthly gift welcome template

monthly-gift-welcome.txt

{{amount}} a month, starting {{firstPaymentDate}}. Here is the work regular gifts pay for.

{{charityName}}

Thank you for giving every month

Your monthly gift is set up. Because it arrives every month, we can plan our work around it, and that makes it go further.

Monthly gift

{{amount}}

First payment

{{firstPaymentDate}}

Here is some of the work regular gifts like yours pay for.

{{impactTitle1}}

{{impactText1}}

{{impactTitle2}}

{{impactText2}}

Manage your gift [{{manageUrl}}]

You can change or stop your gift from that page whenever you like.

With thanks from everyone at {{charityName}}

You are receiving this because you set up a monthly gift to {{charityName}}.

Shown with sample values. The HTML and plain-text tabs keep the placeholders.

About

When to send it

Send it when someone sets up a regular gift. It confirms the amount and the first payment, describes two pieces of work that regular giving funds, and links to the page where the gift can be changed or stopped. You write the two examples once, and every send shares them.

9 values to fill

What each send fills in

Required values have to come with every send. The rest fall back to the default shown here.

Placeholder	Kind	Required	Default
`{{charityName}}`	Text	Required	None
`{{amount}}`	Text	Required	None
`{{firstPaymentDate}}`	Text	Required	None
`{{manageUrl}}`	Link	Required	None
`{{unsubscribeUrl}}`	Link	Optional	None
`{{impactTitle1}}`	Text	Optional	Food parcels every week
`{{impactText1}}`	Text	Optional	Packed by volunteers and delivered to families across the area.
`{{impactTitle2}}`	Text	Optional	Advice that keeps people afloat
`{{impactText2}}`	Text	Optional	Free, confidential help with debt and housing.

API

Send it from your code

Create a template from this design once, then send it with the values for each message.

import { init, nextmail } from '@nextmail/sdk' init({ apiKey: process.env.NEXTMAIL_API_KEY }) await nextmail.templates.create({  name: 'Monthly gift welcome',  slug: 'monthly-gift-welcome',  starter: 'monthly-gift-welcome',  publish: true,}) const sent = await nextmail.templates.send('monthly-gift-welcome', {  from: 'Northwind <[email protected]>',  to: '[email protected]',  props: {    charityName: 'Hollowbrook Food Bank',    amount: '£15.00',    firstPaymentDate: '2 November 2026',    manageUrl: 'https://example.com/giving/monthly',  },}) console.log(sent.id, sent.status)